For every new card user the company donated one cent for the recovery of the Statue of Liberty. These words are often used to describe cause- related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
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- Cause Related Marketing Introduction Companies no longer are content with sponsoring charitable donationsor creating publicity campaigns for charities at little or no cost Instead increasing numbers of companies are aligning themselves withorganizations in long-term partnerships that benefit both the charity aswell as the profit-making business This research considers three recentbooks that concern themselves with this type of marketing called CauseRelated Marketing and considers the implications of these books on thefield Analysis The three books exist along a spectrum from the highly theoretical DetailsCitations3Citation StyleAPASources3Pages3Scrambled TextThe entire text of the paper is shown below. Event Management Body of Knowledge Project. October 2003. Is project presents a knowledge domain structure as a captured and therefore explicit starting.
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Research Paper On Cause Related Marketing
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